We are all familiar with the big names like ChatGPT, Zapier, Notion AI, etc. But what if I tell you that the real productivity breakthroughs lie in tools you’ve never heard of?

In today’s fast-paced world, to match the competition is the main game, & automation comes in, where you don’t have to give much focus to the tasks; instead, the tasks are done by the tools, which are used by you, or, I can say, AI tools.

In this article, I’ll be giving you some of the best AI tools for automation, which aren’t very well-known, but they deserve more than what they are getting. These tools are better than the large players in many aspects, & it is because to achieve, they have to offer something different, which the competition lacks.

Also Read: Best AI Tools For Students

Why Look Beyond Popular AI Tools?

When people think about AI tools, they may have been 2-3 names, which are very well-known all over the world. While these tools are powerful, they aren’t always the best fit for every task, & definitely they aren’t the only option. Not all AI tools are for you & maybe this list contains the tool that you will be going to use for a very long time.

Sometimes, to stand out from the rest of AI tools, to come into mainstream, these AI tools have to offer something unique to the users, which becomes beneficial for the users at first.

Here’s why exploring lesser-known AI tools can be a game-changer:

• Tailored Solutions: Many underrated tools are designed for specific niches, like automating, editing, writing, and generation, etc. These AI tools are focused on a single niche, which makes their competition narrower, & at the same time chance to outperform.
• Less Competition = Better ROI: Popular AI tools come with a heavy pricing plan, instead of paying the money for what you are getting, you are the paying more for the name & reliebility, & yeas, that’s not bad to go with relieble tools, but as a opportunity Hidden Gem AI tools offer much at a very affordable price, giving solopreneurs and startups a real edge.
• Innovation Happens At The Edges: New and emerging tools are often more agile and experimental, which makes them a bit ahead of the usual popular tools. While the popular AI tools can’t be that experimental cuz of reliability, trust, brand value, & many of these kinds of issues.
• Better Support & Community Engagement: Smaller tools tend to offer more personalized support, respond faster to feedback, and build strong user communities that are easier to engage with, cuz of a limited audience.
• Future-Proofing Your Workflow: Relying only on a few popular tools can make your systems fragile—if one changes pricing or features, your whole setup may collapse. Diversifying with lesser-known AI tools creates a more flexible automation system, like if anything like price change or feature change will gonna happen in these, then probably it would be a minor change, which won’t affect you & your system.

Key Areas Where AI Automation Helps –

1. Task & Workflow Automation

AI can automate repetitive & time-consuming tasks like data entry, file organization, email replies, calendar scheduling, and even decision-based actions, saving you hours every week.

2. Content Creation & Repurposing

AI helps you to create content within seconds, which is well-researched & readable. It can also help you tweak the content on the basis of your needs.

3. Customer Support & Communication

You can create AI chatbots, email automation tools that can answer common queries, handle support tickets, without writing a single line of code, all thanks to advanced AI tools. On the other hand, when people are spending money & time to hire people for coding & consulting, you are just getting a step ahead of them by saving time & money.

4. Research & Information Gathering

AI can search, summarize, and structure information across the web, perfect for writers, marketers, content creators, researchers, etc.

5. Marketing & Outreach

From automating cold emails & to generating targeted ad copy & posters, everything can be done by AI in a few clicks, without any specific knowledge about designing.

6. Visual Audio Automation

Create graphics, videos, and audio with little to no manual editing. AI can help you with editing audio files with features like voice cloning, background noise remover, & editing videos with features like video clipping, colour grading, etc.

7. Analytics & Analysis

From managing content to analyzing results, AI can help you with everything that is involved in post-publishing, which, with time, improves your content.

Also Read – Finding The Best AI Tool For You

Quick Comparison Table (Best AI Tools For Automation) –

Best AI Tools For Automation (Lesser Known)

1. Bardeen

What it does: Bardeen automates repetitive tasks in your browser—like copying data, sending emails, or updating spreadsheets, using simple no-code workflows.

• Key Features: Automates web tasks, smart triggers, integrates with Google Sheets, Notion, LinkedIn, and many more.
• Pricing: Free plan available; Paid starts at $10/month.
• Why Choose It: It runs right in your browser and feels faster and more contextual.
• Best For: Solopreneurs, marketers, recruiters, and data scrapers.

2. Make AI

What it does: A powerful alternative to Zapier, Make allows you to build advanced automation scenarios with a visual drag-and-drop interface.

• Key Features: Visual builder, over 1,500 integrations, supports complex logic.
• Pricing: Free plan available; Paid starts at $9/month.
• Why Choose It: Offers deeper control and flexibility than most automation tools.
• Best For: Agencies, startups, workflow hackers, and developers.

3. Tavily AI

What it does: Tavily is an AI research assistant that automates online research, summarization, and content brief generation.

• Key Features: Real-time web search, article summaries, research briefs, and API access.
• Pricing: Free, but with limited use; Paid starts at $9/month.
• Why Choose It: Saves hours of time on finding and summarizing reliable sources.
• Best For: Bloggers, researchers, content writers, and students.

4. Botsonic by Writesonic

What it does: Easily create a custom AI chatbot trained on your website or docs—no coding needed.

• Key Features: Train with your content, chat widget, easy embed, GPT-4 powered.
• Pricing: Free trial available; Paid starts at $49/month.
• Why Choose It: Offers fast setup and better control than ChatGPT-based bots.
• Best For: Website owners, SaaS founders, customer support teams.

5. Levity

What it does: Levity lets you train custom AI models to classify text, images, or documents and then automate actions based on that.

• Key Features: No-code AI model builder, integrations with email, Slack, Google Drive, etc.
• Pricing: Free trial; Paid starts at $49/month.
• Why Choose It: Great for automating internal workflows without writing code.
• Best For: Operations teams, HR, finance, logistics, and service providers.

6. Krisp AI

What it does: Removes background noise, echo, and distractions from audio in real-time, perfect for podcasting.

• Key Features: AI voice cleaner, noise cancellation, echo removal, and meeting summaries.
• Pricing: Free plan; Paid starts at $8/month.
• Why Choose It: Instantly improves call quality without needing hardware.
• Best For: Podcasters, remote teams, call centers, YouTubers.

7. Descript

What it does: An all-in-one tool for editing audio and video like a doc, also includes voice cloning and auto captions.

• Key Features: Voice cloning, screen recorder, filler-word removal, and auto-transcriptions.
• Pricing: Free limited plan; Paid starts at $12/month.
• Why Choose It: Makes editing audio/video incredibly fast and automated.
• Best For: Content creators, coaches, YouTubers, and course creators.

8. Durable

What it does: Build a full AI-generated website in under 60 seconds with built-in CRM and automation.

• Key Features: AI site builder, CRM, invoicing, analytics, lead capture.
• Pricing: Free trial; Paid starts at $15/month.
• Why Choose It: Great for anyone who needs a quick online presence with automation built in.
• Best For: Freelancers, solopreneurs, service businesses.

Final Thoughts –

While everyone is chasing popular AI tools, you can use these hidden gems, which can help you much better than a larger one. Give a try to one of these AI tools, as per your requirements.

All these tools are well-researched, you can go with anyone without any second doubt in mind. But, don’t completely rely on AI, before trusting the output of AI, cross-check it, & make some tweaks according to requirements.

AI is not a trend; it’s a complete change in technology. Start using AI in your workflow to keep pace with the competition.